We are Helena Duncan and Kristal Brown, two friends of the best kind —old ones. With backgrounds in PR, design and leadership, our business partnership since 2014 has been match made in heaven really—both of us wanting to fully serve those who are courageous enough to follow the path of their passions.

Growing up together, from a young age we have enjoyed the shared interests of surfing, travelling, camping, volunteering and creating, with a love of all things ‘great outdoors’. We have more than 25 years’ combined experience in various roles in the creative and corporate sectors, both private and government, and are passionate about always improving as mums, partners, daughters, friends and essentially, people.


We are no in-your-face power players, yet we are no shrinking violets. As our name suggests, we really do take a holistic and balanced approach to our events and the individual needs of our clients. We manage the whole event process, and this includes the most intricate of details such as the mood and style —even down to our signature take-home goodness bags. 

We are unwaveringly committed to delivering the most impactful content and service for the optimal participant experience, and the best resources for our community of likeminded entrepreneurs. 

Feel free to connect with us for any event or collaboration enquiries, or just to say hi! We'd love to hear from you!